374 free templates for marketing

Plus the best Covid landing page yet and advice on Slack emoji

Hi there 👋

How was your week?

It’s been a good one at Buffer. We made some major changes to the technology behind our blogs (switching from WordPress to Ghost), we went deep on pricing research, and we started rolling out two new product enhancements that we’re stoked about: campaign tagging and Instagram comments.

I always love hearing from you. Feel free to reply directly here, or you can write me anytime at hello@kevanlee.com.

~ Kevan

I share a weekly update on ways to be a better marketer, brand-maker, team-builder, and person. If you enjoy this, you can share some love by hitting the Substack heart button above or below. 

374 free templates for marketing

by Hiten Shah and Marie Prokopets, FYI

I return to this list often, whenever I’m in need of a template for a new task or looking for inspiration. Gratefully, several Buffer resources are linked here, too, in case you’re curious about some of the templates we use to get work done.


One of the best Covid pages I’ve seen

by Figma

Almost every SaaS business has some sort of Covid relief banner on their homepage, linking to a landing page all about the ways they’re helping customers. I love Figma’s approach. It’s empathetic, warm, and thoughtful. It’s not a derivative of “we’re here for you.” It doesn’t even use the word “Covid.”

Here’s the landing page (screenshot above). And below is the homepage with the banner across the top.

Speaking of Figma, their CEO and co-founder, Dylan Field, is sharing pieces of the company’s founding story on LinkedIn.

Slack emoji dictionary

via First Round, Twitter

Thanks so much for reading. Have a great week!

— Kevan

P.S. If you liked this email and have a quick moment, could you click the heart button below? It’d mean a ton to me and might help surface this newsletter for others. Thank you!