547. The best articles I have and haven't read this year 🐷
A little reading list for the upcoming holidays
Hellooo 👋 So happy to have you here. I’m Kevan. I have spent 15+ years as a head of marketing for some cool tech startups. Now I’ve co-founded a brand storytelling business called Bonfire. We do coaching, advisory, and content. If you identify with creativity and marketing, we’d love for you to join us.
The best articles I have and haven’t read this year
At the end of every year, I put together lists of year-end favorites: books and products and ideas and brands and whatever else grabbed my eyes and ears throughout the year. Here are some fun ones that people enjoyed in the past:
(You can search “best of” in the search box from this page to see the full list of favorite things.)
I’m starting a little bit earlier this year—although Christmas Day is only a month away!—by sharing a handful of articles that have come across my radar the past 11 months. In fact, a great one just came my way this week, and it made me recall all the other good ones I’ve read and saved.
I often save interesting stuff to my Pocket account, which I have become worse and worse at tending throughout the year. So everything that you see below is either something I’ve read and loved or something that some sent me because they loved it.
What would you add to this list?
Happy reading and/or bookmarking!
The End of Productivity
by Sari Azout
Ten (Big) Trends
by Brian Newman
Holly Howard on Creative Entrepreneurs
by the Clever podcast 🎧
The Machine in the Garden
by
Working Out, Working In: Applying the Six Principles of Athletic Training to Writing and Creative Work
by Maria Popova
How I Tamed My Envy of Almost Everyone But Especially Elizabeth Gilbert
by Kirsten Powers
23 of My Favorite Free Marketing Newsletters
by Laura M. Browning
Chocolate at Any Cost: A Feastables Review
by Steven Asarch
The Year Twitter Died
by Zoe Schiffer
SEO vs. REO (Recommendation Engine Optimization)
by Shama Hyder
About this newsletter …
Hi, I’m Kevan, a marketing exec based in Boise, Idaho, who specializes in startup marketing and brand-building. I previously built brands at Oyster, Buffer, and Vox. Now I am cofounder at Bonfire, a brand storytelling company.
Each week on this substack, I share playbooks, case studies, stories, and links from inside the startup marketing world. Not yet subscribed? No worries. You can check out the archive, or sign up below:
Thank you for being here! 🙇♂️
I’m lucky to count folks from great brands like these (and many more) as part of this newsletter community.
