My Best of 2019 + a new experiment

Happy new year 👋

Hope your 2020 is off to a fantastic start.

This year, I'd like to experiment with a weekly newsletter, much shorter than the monthly ones I typically send. I know your inbox is super busy. I want to be respectful of your time and space.

Each week, I'd share three of the most interesting stories I'm reading.

If this sounds okay to you, then you're all set.

No need to do anything extra.

If you'd prefer to hear from me monthly, simply click here and I'll update your settings.

(And of course if you'd like to take a break from this list altogether, you can unsubscribe at the bottom.)

Thank you so much for being part of this list. I appreciate having you here. As always, feel free to hit reply anytime to get in touch with me directly. Have a great week!

— Kevan

How to Thrive in Undefined Roles

by Casey Winters, Eventbrite

Undefined roles -- and the people with the talent and humility to fill them -- can be the secret to effective teams. This post from Casey winters touches on the sweet spot of these roles and the two essential elements to make them work: Get a senior leader to sponsor the work and approach the situation with humility.

What's the Big IdeaL? Try this Brand Exercise from Ogilvy

by Ogilvy, Slideshare

Click above to get the slides from Ogilvy

We've begun this brand exercise at Buffer, thanks to a tip from the team at Wistia. The end result should be a statement along the lines of:

"[Brand name] believes the world would be a better place if [blank]."

My best of 2019

by Kevan Lee (me!)

Here's a look back at some of my favorite books, podcasts, and articles from the previous year. Highlights include: Alchemy (book), Longform (podcast), and The Information Diet (article.)

Have a great week!