Start this, stop that
Marketing strategies for covid, plus the inside story of the semi-famous Spotify model
|Kevan Lee||May 3|| 9|
I finished the startup memoir Uncanny Valley this weekend. It is one of my favorite books of the year. I loved seeing the startup world through someone else’s eyes, although I found myself disagreeing with much of the author’s opinions. I think that’s why I liked the book so much: it helped me understand my relationship with tech. Here are my highlights. Have you read anything good lately? I’d love to know about it.
Hope you have a good week ahead,
by Caryn Marooney, Coatue Management
Today, I got an email from a company that once sold me a pair of jeans.
They wanted to talk about Covid-19.
I imagine you might’ve seen emails like those over the past weeks. Well, as a respite, there are many fresh ideas for marketing strategies in this article, all organized into buckets of things to stop doing, to start doing, and to do even more of. For example:
STOP using outdated marketing automation
START retention marketing
START conducting micro-experiments
START creative pricing structures
KEEP your position of teaching, not selling
KEEP tracking metrics
by Jeremiah Lee
Spotify’s squads & tribes & guilds model (above) contains a lot of really great ideas — even if they never really worked for Spotify. We’ve used variations of this model at Buffer. The best parts of the model — putting together teams of people with different skillsets — have been quite useful for us. I guess, like with any organization framework, mileage may vary.
by Walker Sands
This covid resource adapts to your particular business situation. If you’ve lost revenue, lost a lot revenue, or gained revenue, the advice on the page changes to show you how to tackle things like messaging, budgets, channel allocation, and more.
P.S. If you liked this email and have a quick moment, could you click the heart button below? It’d mean a ton to me and might help surface this newsletter for others. Thank you!