We're hiring a marketer at Buffer!

Notes on the new Audience Marketer, anti-social social media, and co-working clubs

👋Hello! I share a weekly update on ways to be a better marketer, brand-maker, team-builder, and person. If you enjoy this, you can share some love by hitting the Substack heart button above or below. 

Drumroll … 🥁… We’re hiring for a new role on the Buffer marketing team: an audience marketer!

What’s an audience marketer, you ask? Good question. It’s a bit of a lesser-known role. Check out the first link below for more context, or feel free to surf over to the job listing here. Basically, if you love social media, campaign-building, and distribution strategy, you’ll be fantastic for this role. We’d love to hear from you if this role sings to you, or we’d love to hear from your friends if you have someone in mind who might be great.

Have a great week,

Kevan


What does an audience marketer do? (And why we’re hiring one at Buffer)

by Kevan Lee (me)

Summary:
In coming up with the audience marketer role, we tried our best to feel out the needs of our marketing team and the trends of our industry. We noticed an emphasis on delivering value to people and doing so regardless of channels. Here are a couple charts that might explain the way we see it.

Then:

Now:

Which isn’t to say that this new audience marketer will have to do the work of four people. It’s more about a way of thinking of channels as a means to an end … the end being “audience growth and delight.”

If the role resonates with you, I’d love to hear from you. Same goes for any friends or connections you think could be a fit!

Anti-social social media is the future

by Sara Wilson, Harvard Business Review

Summary:
Social networks continue to grow, but the growth isn’t coming from young people. Instead, young people are craving personal connection and spaces where they can be themselves rather than curate a polished profile.

If social media can feel like a crowded airport terminal where everyone is allowed, but no one feels particularly excited to be there, digital campfires offer a more intimate oasis where smaller groups of people are excited to gather around shared interests.

Work clubs are the new co-working spaces? (And what it means for curbing remote work loneliness)

by Arianne Cohen, Bloomberg

Summary:
If you lead a remote team, then you’ve likely come across themes of loneliness, motivation, or productivity. There’s a batch of new startups that are looking to connect remote workers and freelancers to encourage one another and foster community and accountability. “From the ashes of WeWork …” :)

Here are a couple example startups:


Thanks so much for reading. Have a great week!

— Kevan

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