538. The ultimate guide of ultimate guides
538. The ultimate guide of ultimate guides
A list of some of the best posts for how to run your marketing programs and channels
Hellooo 👋 So happy to have you here. I’m Kevan. I have spent 15+ years as a head of marketing for some cool tech startups. Now I’ve co-founded a brand storytelling business called Bonfire. We do coaching, advisory, and content. If you identify with creativity and marketing, we’d love for you to join us.
The ultimate guide to ultimate guides
Ultimate guides were one of our go-to content types when I worked at Buffer. You know the type: 3,000- to 4,000-word blog posts that cover every nook and cranny of a topic. This is newsletter is not going to be 3,000 words long 😅 but it will certainly link you to a bunch of long ones.
Here is a list of some personal favorites that I have used over the years in my jobs at Buffer or at Oyster or with our client work at Bonfire. Some of them I’ve written myself; many others I’ve bookmarked from around the web.
Feel free to bookmark, reference, and enjoy!
The ultimate guide to brand strategy
Note: Many of the ultimate guides I’ve written for this substack come with additional, bonus templates and content for anyone who has a paid subscription to this newsletter. If you’re interested, you can start a paid subscription here.
How to put together a marketing strategy
The ultimate guide to growth (by AppCues)
Everything you need to know about PLG (by OpenView Ventures)
The ultimate guide to SEO (by Ahrefs)
How to do content marketing (by Hubspot)
How to do TikTok (by Sprout Social)
How to do Instagram (by Shopify)
The ultimate guide to demand generation (by SaaSquatch)
Your guide to building online community
The ultimate guide to email marketing (by Mailchimp)
Event marketing 101 (by Bizzabo)
Ultimate guide to influencer marketing (by Sprout Social)
Over to you
What guides are missing from this list? Let me know anything you’d like to see. I probably have a link for it!
About this newsletter …
Hi, I’m Kevan, a marketing exec based in Boise, Idaho, who specializes in startup marketing and brand-building. I previously built brands at Oyster, Buffer, and Vox. Now I am cofounder at Bonfire, a brand storytelling company.
Each week on this substack, I share playbooks, case studies, stories, and links from inside the startup marketing world. Not yet subscribed? No worries. You can check out the archive, or sign up below:
Thank you for being here! 🙇♂️
I’m lucky to count folks from great brands like these (and many more) as part of this newsletter community.
