Hi there 👋 I just finished this wonderful new book that I wanted to tell you about. The book is Alchemy by Rory Sutherland, an executive at the famous Ogilvy advertising agency. (avaliable at Amazon) The book is one of the very best I've read about creative thinking and effective advertising. There's so much good stuff in there about how people make decisions, how things like the placebo effect and signaling influence our perceptions, and how it all ties into marketing.
Book recommendation
Book recommendation
Book recommendation
Hi there 👋 I just finished this wonderful new book that I wanted to tell you about. The book is Alchemy by Rory Sutherland, an executive at the famous Ogilvy advertising agency. (avaliable at Amazon) The book is one of the very best I've read about creative thinking and effective advertising. There's so much good stuff in there about how people make decisions, how things like the placebo effect and signaling influence our perceptions, and how it all ties into marketing.